How to win the zero-click battle on the search results page?
Search behaviour has changed fast. Sydneysiders are no longer clicking everything they see. They scan, decide, and act directly from the search results page. Calls are made, forms are filled, and directions are requested without ever opening a website. This is the zero-click reality, and it has reshaped how a smart PPC agency in Sydney approaches paid search. Winning today is not about chasing traffic. It is about capturing intent the moment it appears. When the best click never happens For many local service businesses, the goal is not a page visit. It is a phone call, a booking, or a quick enquiry. Google’s ad formats now support this behaviour directly on the results page. Click-to-call buttons, location extensions, and lead-form ads allow users to convert instantly. For Sydney trades, clinics, and professional services, this removes friction and shortens the decision path. The faster the action, the higher the conversion quality. Ad extensions that do the heavy lifting Z...