Why 90% of Sydney PPC fails before the first click
Most failed campaigns do not collapse because of weak ad copy or low budgets. They fail because the foundation was broken before traffic ever arrived. In a competitive market like Sydney, pouring money into ads without technical infrastructure is like building on sand. This is why experienced teams at agencies such as Agent 6 focus on an infrastructure first approach. Before scaling spend, they ensure tracking, user experience, and attribution are airtight. For any business considering a PPC agency in Sydney, understanding this shift is critical. Infrastructure before impressions Many businesses assume more budget equals better results. In reality, increased spend amplifies existing problems. If tracking is inaccurate or landing pages underperform, scaling only accelerates waste. An infrastructure first mindset asks three questions before launch: Is every meaningful action being tracked correctly? Does the website convert traffic efficiently? Can we attribute revenue ac...